Tag Archives: Brand Reputation
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Dealing with a hostile brand environment
With consumers searching for reasons to call out brands for unethical behaviour, companies are constantly on a knife edge when it comes to reputational risk
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How to predict and prevent future threats
From job losses to artificial intelligence ethics, C-suites have a multitude of reputational challenges to consider as they approach 2020
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Why companies need a chief brand officer
Companies should be assigning significant resources to build and protect their reputation. Those that don’t value the importance of brand risk losing everything
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How reputational risk can drive tax change
The reputational risk for companies minimising tax liabilities as much as legally possible is greater than ever. So how should companies respond?
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Should trademarks be at the heart of your brand strategy?
As arguably the most important assets a company can own, protecting trademarks must lie at the heart of a successful brand strategy
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Reputation matters: brands navigate negativity through honesty and integrity
It’s no longer possible for PR companies to suppress damaging stories for their clients, with the rise of social media and 24-hour news, the burden is falling on business leaders to navigate crises
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A new era of brand building for CEOs
A chief executive’s influence is great, both inside and outside their organisation, but the nature of authority is changing along with how business leaders shape brands
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Protecting brand reputation in the age of social media
Robust risk assessment and a well-rehearsed crisis management strategy are essential in today’s social-media world to protect valuable brand reputation if disaster strikes