Dealing with a hostile brand environment

Hostile environment

With consumers searching for reasons to call out brands for unethical behaviour, companies are constantly on a knife edge when it comes to reputational risk

How to predict and prevent future threats

From job losses to artificial intelligence ethics, C-suites have a multitude of reputational challenges to consider as they approach 2020

Why companies need a chief brand officer

Chief brand officer

Companies should be assigning significant resources to build and protect their reputation. Those that don’t value the importance of brand risk losing everything

How reputational risk can drive tax change

The reputational risk for companies minimising tax liabilities as much as legally possible is greater than ever. So how should companies respond?

Should trademarks be at the heart of your brand strategy?

As arguably the most important assets a company can own, protecting trademarks must lie at the heart of a successful brand strategy

Reputation matters: brands navigate negativity through honesty and integrity

Ryan Air plane aerial view

It's no longer possible for PR companies to suppress damaging stories for their clients, with the rise of social media and 24-hour news, the burden is falling on business leaders to navigate crises

A new era of brand building for CEOs

Neflix CEO Reed Hastings

A chief executive’s influence is great, both inside and outside their organisation, but the nature of authority is changing along with how business leaders shape brands

Protecting brand reputation in the age of social media

Robust risk assessment and a well-rehearsed crisis management strategy are essential in today’s social-media world to protect valuable brand reputation if disaster strikes