The reputational risk for companies minimising tax liabilities as much as legally possible is greater than ever. So how should companies respond?
As arguably the most important assets a company can own, protecting trademarks must lie at the heart of a successful brand strategy
It's no longer possible for PR companies to suppress damaging stories for their clients, with the rise of social media and 24-hour news, the burden is falling on business leaders to navigate crises
A chief executive’s influence is great, both inside and outside their organisation, but the nature of authority is changing along with how business leaders shape brands
Robust risk assessment and a well-rehearsed crisis management strategy are essential in today’s social-media world to protect valuable brand reputation if disaster strikes
A brand’s reputation can be the biggest casualty in a cyber attack, evidenced by high-profile resignations of company executives and plummeting share prices in the aftermath of a data security breach
Enabling mobile technology and engaging through social media are essential for a successful, modern law firm
For any company, but particularly one operating in a fiercely competitive market aiming to reach customers on the high street and online, reputation and public trust are of paramount importance to the long-term growth prospects of the business