How reputational risk can drive tax change

The reputational risk for companies minimising tax liabilities as much as legally possible is greater than ever. So how should companies respond?

Should trademarks be at the heart of your brand strategy?

As arguably the most important assets a company can own, protecting trademarks must lie at the heart of a successful brand strategy

Reputation matters: brands navigate negativity through honesty and integrity

Ryan Air plane aerial view

It's no longer possible for PR companies to suppress damaging stories for their clients, with the rise of social media and 24-hour news, the burden is falling on business leaders to navigate crises

A new era of brand building for CEOs

Neflix CEO Reed Hastings

A chief executive’s influence is great, both inside and outside their organisation, but the nature of authority is changing along with how business leaders shape brands

Protecting brand reputation in the age of social media

Robust risk assessment and a well-rehearsed crisis management strategy are essential in today’s social-media world to protect valuable brand reputation if disaster strikes

Protecting brand reputation in the wake of a cyber attack

A brand’s reputation can be the biggest casualty in a cyber attack, evidenced by high-profile resignations of company executives and plummeting share prices in the aftermath of a data security breach

Is social media the ultimate legal branding tool?

Enabling mobile technology and engaging through social media are essential for a successful, modern law firm

Why are public trust and transparency so important for retailers?

For any company, but particularly one operating in a fiercely competitive market aiming to reach customers on the high street and online, reputation and public trust are of paramount importance to the long-term growth prospects of the business