Tag Archives: Brand Protection
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Should trademarks be at the heart of your brand strategy?
As arguably the most important assets a company can own, protecting trademarks must lie at the heart of a successful brand strategy
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Why the patents system needs a revamp
Lack of a universal patent system to protect intellectual property leaves innovating companies open to potentially ruinous infringements
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China tackles problem of counterfeit goods head-on
Safeguarding brands and trade marks in developing markets poses a problem where regulation may be haphazard and counterfeiters rife
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Standing up in court
How best to protect your intellectual property rights from infringement may be through litigation or a compromise arrangement, as Jonathan Ames reports