Tag Archives: Brand Message
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Mastering storytelling with authenticity
Cutting through the noise requires creativity and authenticity if brands hope to engage with customers in a meaningful way
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Brands struggle to make ‘woke’ marketing work
Reaching out to a new generation of consumers that grew up skipping ads on YouTube is an ongoing challenge for brands. But how do companies show they are alert to political and social injustice in an authentic way? More importantly, should they even try?