Tag Archives: Brand Message
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Mastering storytelling with authenticity
December 5th, 2019 by Olivia Gagan
Posted in Future of Media & Entertainment 2019
Tags: Advertising, Brand Message, Creativity, Storyteller, Trust
Cutting through the noise requires creativity and authenticity if brands hope to engage with customers in a meaningful way
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Brands struggle to make ‘woke’ marketing work
March 13th, 2019 by Jesse Bernard
Posted in Future of Advertising 2019
Tags: Advertising, Brand, Brand Message, Content Marketing, Customer Loyalty, Ethics, Marketing, Social
Reaching out to a new generation of consumers that grew up skipping ads on YouTube is an ongoing challenge for brands. But how do companies show they are alert to political and social injustice in an authentic way? More importantly, should they even try?
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The four pillars
October 28th, 2013 by Alex Woodward
Posted in Customer Loyalty 2013
Tags: Brand Advocates, Brand Message, Cashback, Customer Motivations, sponsored, Targeting
Marketers need to leverage technology and draw on data to engage with customers through carefully targeted campaigns, says marketing loyalty guru David Rosen
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Customer loyalty and ustwo
October 28th, 2013 by Alex Woodward
Posted in Customer Loyalty 2013
Tags: Brand Message, Consumer behaviour, Design, sponsored, Usability
The rise of data as an enabler of loyalty initiatives and return on investment has been the emerging story of the past ten years, says John Sinclair, co-founder of ustwo