Eduardo Aires, the man behind the rebranding campaign for Portugal’s second city, explores the importance of messaging and visual identity
How consumers view and engage with fashion brands is being transformed by high-profile influencers, who are now gracing the red carpets of the most elite events and deepening their commercial ties in the industry
The rise of modest fashion has arguably changed the representation of Muslims in Western popular culture, but the convergence of ideology and corporatisation raises important questions for the industry
Renowned environmentalist and billionaire clothing entrepreneur Yvon Chouinard says brands must show honesty and transparency in their efforts to be sustainable, and demonstrate responsibility to save the planet
Reaching out to a new generation of consumers that grew up skipping ads on YouTube is an ongoing challenge for brands. But how do companies show they are alert to political and social injustice in an authentic way? More importantly, should they even try?
After years of exponential growth in digital ad revenues have marketers swum out too far into the performance-driven sea and lost sight of the importance of brand-building?
In a world often driven by social media, brands are increasingly projecting an ethical stance
For marketing and advertising to be effective, it should reflect its audience or people will not buy in