Tag Archives: B2B
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How to excel with video advertising
From emotive storytelling to interaction and humour, the factors driving consumers to video advertising are also pulling in the business-to-business sector
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Quality over quantity: stop wasting your time on bad leads
Lead generation is essential for any sales organisation, but how can you do it successfully when leadership doesn’t understand what a “lead” really is?
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Why customer service should be a priority in B2B markets
Delivering great customer experience in B2B markets has never been simple… and has never been more important
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Global payments: sparking a remittance revolution
Business money transfers have been slow to digitise and have fallen behind consumer payments
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Designing an immersive brand experience
Business-to-business events are focusing on creating immersive environments with content that aims to engage all the senses
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B2B is playing catch-up with e-retail
Easy-to-use e-commerce is transforming the business-to-business market just as it has revolutionised consumer retail
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Customer focus is centre stage
Two experts in customer experience consider the future for business-to-consumer and business-to-business companies in fast-changing times