Tag Archives: B2B
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How to excel with video advertising
From emotive storytelling to interaction and humour, the factors driving consumers to video advertising are also pulling in the business-to-business sector
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What B2B brands can learn from conscious consumerism
Consumer-facing brands are reaping the benefits of brand loyalty and retention through their efforts to become responsible businesses, so is there an opportunity to be had in responsible marketing for business-to-business companies?
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Quality over quantity: stop wasting your time on bad leads
Lead generation is essential for any sales organisation, but how can you do it successfully when leadership doesn’t understand what a “lead” really is?
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Why customer service should be a priority in B2B markets
Delivering great customer experience in B2B markets has never been simple… and has never been more important
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Global payments: sparking a remittance revolution
Business money transfers have been slow to digitise and have fallen behind consumer payments
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Designing an immersive brand experience
Business-to-business events are focusing on creating immersive environments with content that aims to engage all the senses
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B2B is playing catch-up with e-retail
Easy-to-use e-commerce is transforming the business-to-business market just as it has revolutionised consumer retail
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Customer focus is centre stage
Two experts in customer experience consider the future for business-to-consumer and business-to-business companies in fast-changing times