What B2B brands can learn from conscious consumerism

Consumer-facing brands are reaping the benefits of brand loyalty and retention through their efforts to become responsible businesses, so is there an opportunity to be had in responsible marketing for business-to-business companies?

Why customer service should be a priority in B2B markets

Delivering great customer experience in B2B markets has never been simple… and has never been more important

Global payments: sparking a remittance revolution

Future of Payments special report Raconteur

Business money transfers have been slow to digitise and have fallen behind consumer payments

Designing an immersive brand experience

Ted talk

Business-to-business events are focusing on creating immersive environments with content that aims to engage all the senses

B2B is playing catch-up with e-retail

People in an office brainstorming

Easy-to-use e-commerce is transforming the business-to-business market just as it has revolutionised consumer retail

Customer focus is centre stage

Two experts in customer experience consider the future for business-to-consumer and business-to-business companies in fast-changing times

Punching above their weight

Shot of the Shard

Mid-market companies make a significant contribution to the UK economy, but potential for growth remains untapped, writes Chris Johnston

Social beast there to be tamed

Harnessing social media to grow business is a 21st-century innovation which hitched a ride on the internet, as Dan Matthews reports