Case study: Coke coupons to go

i-movo is capitalising on brands’ growing need to reach consumers through their mobile phones and other technology, and boost sales by offering incentives, writes Kathryn Hopkins

Another industrial revolution?

The adoption of big data in the UK is increasing apace across commercial sectors, writes Leo King

Creating data-driven workforce

Handling big data may be a daunting prospect, but Kate Bassett has some useful tips for getting the most out of astronomical amounts of information