How to Personalise SME Insurance in a Digital World

A virtual roundtable of six experts discusses how insurers and brokers could make their products more tailored for small and medium-sized enterprises, how to use data and the role of people in the coming years

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This three-part virtual roundtable explores the benefits of creating personalisation at scale, what’s holding firms back, factors that will help them succeed and where humans fit into the new digital model.

The challenge of scaling personalisation

Our experts discuss how firms can personalise products when clients’ needs vary hugely from one SME to another, and whether it’s possible to simplify insurance while still making products more personal.

Using data to create true customer centricity

With a wealth of data at firms’ fingertips, how can they ensure they’re asking the right questions of their customers and using that data in the right way to enable maximum success?

Why humans are essential to digitisation

As the role of humans in SME insurance continues to evolve, will humans disappear from the process entirely, or take on a new, but equally vital role?