Published in
Published in

Sales Performance

Aug, 2018

One of the least cherished professions around, sales has come a long way from product catalogues and random cold calling, but its reputation is far from rehabilitated. The Sales Performance report, published in The Times, asks how the industry can become more professional and suggests acting ethically can be the most effective strategy. It explores ways in which artificial intelligence can be used to streamline sales processes, and the importance of future-proofing the sector with data-driven technology. Also featured is an infographic detailing the evolution of sales and an article on how customer experience is most important in clinching a deal


Long gone are the days of product catalogues and and random cold calls; sellers now have to know their prospects in fine detail, personalise offers and prove measurable return on investment. Heightened competition, longer sales cycles, and increasingly disparaging prospects have all combined to permanently disrupt how B2B sales professionals operate