Sales Performance 2014 Cover
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Sales Performance

Sep, 2014

900,000 people in the UK work within sales and marketing, yet selling remains a much maligned and misunderstood profession. As marketing and sales functions continue to merge, and buyers of the ‘information era’ become increasingly savvy and demanding, organisations must respond to the rapidly evolving landscape. This report investigates how greater focus on skills and education, effective data analysis, outsourcing, social media and ethical selling can help businesses effectively plug the sales "value gap".


Infographic charting Sales Assessment's audit of the UK's selling skills compared with the global average. It also ranks key skills for sales success from CEB