Michael O’Hara, chief marketing officer for the GSMA, representing the interests of mobile operators worldwide, describes the industry’s central role in developing life-changing opportunities for the future
Mobile Business 2015
By the end of 2014, the number of mobile-connected devices will exceed the number of people on Earth (7.2 billion). With over 50 per cent of global web searches now conducted on a mobile device, ‘mobile first’ is the new rule of business. This report takes a look at the rise of the mobile wallet, the 5G revolution, key app developments and advances in mobile marketing technology, as well as issues of data security and getting the m-commerce customer experience right.
In association with
In this report
Mobile apps are becoming an essential part of business, boosting efficiency and productivity, as well as staff morale and customer satisfaction, writes Jessica Twentyman
Advances in technology have made mobile marketing a powerful tool which simply cannot be ignored, as Edwin Smith reports
Tom Fox-Brewster investigates the growing global problem of mobile transparency and discovers some worrying developments