Creating the mobile economy
Michael O’Hara, chief marketing officer for the GSMA, representing the interests of mobile operators worldwide, describes the industry’s central role in developing life-changing opportunities for the future
Mobile Business 2015
By the end of 2014, the number of mobile-connected devices will exceed the number of people on Earth (7.2 billion). With over 50 per cent of global web searches now conducted on a mobile device, ‘mobile first’ is the new rule of business. This report takes a look at the rise of the mobile wallet, the 5G revolution, key app developments and advances in mobile marketing technology, as well as issues of data security and getting the m-commerce customer experience right.
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In this report
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Mobile apps for business
Mobile apps are becoming an essential part of business, boosting efficiency and productivity, as well as staff morale and customer satisfaction, writes Jessica Twentyman
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High-tech future of marketing
Advances in technology have made mobile marketing a powerful tool which simply cannot be ignored, as Edwin Smith reports
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Where does my data go?
Tom Fox-Brewster investigates the growing global problem of mobile transparency and discovers some worrying developments
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Future of Fintech 2021
Fintech: the great disruptor. From payments and lending to investment and money management, tech providers are actively shaping the future of the financial landscape - even pushing the boundaries of currency itself. How are fintech firms adjusting their services to align with consumer trends? Can fintech cement its reputation as a driver of equality and sustainability? And how should big banks respond to the disruption and stay relevant across the financial ecosystem for the future customer?
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Rare Diseases 2021
It is estimated that 3.5 million people in the UK will be affected by a rare disease at some point in their lives. Though rare on an individual basis, rare diseases are collectively common. How can better health data and advances in genomics produce better outcomes for patients? Are there wider benefits to rare disease research and funding? How has Covid affected the rare disease community? This report considers some of the lived experiences of rare disease patients, and also explores opportunities for improved testing, diagnosis and treatment.
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Digital Transformation 2021
Digital transformation has been a huge area of focus for many businesses, particularly over the past couple of years. But with mitigating the climate crisis another are of concern, how are businesses tying together transformation and sustainability? And what are the key trends in transformation to look to next year?
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The Future of Healthcare 2021
The Covid pandemic continues to have a huge impact on healthcare, affecting everything from staffing to patient care to disease diagnosis. As the industry prepares for winter, what are the key challenges and what role is technology playing in overcoming them?