Creating the mobile economy
Michael O’Hara, chief marketing officer for the GSMA, representing the interests of mobile operators worldwide, describes the industry’s central role in developing life-changing opportunities for the future
Mobile Business 2015
By the end of 2014, the number of mobile-connected devices will exceed the number of people on Earth (7.2 billion). With over 50 per cent of global web searches now conducted on a mobile device, ‘mobile first’ is the new rule of business. This report takes a look at the rise of the mobile wallet, the 5G revolution, key app developments and advances in mobile marketing technology, as well as issues of data security and getting the m-commerce customer experience right.
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In this report
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Mobile apps for business
Mobile apps are becoming an essential part of business, boosting efficiency and productivity, as well as staff morale and customer satisfaction, writes Jessica Twentyman
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High-tech future of marketing
Advances in technology have made mobile marketing a powerful tool which simply cannot be ignored, as Edwin Smith reports
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Where does my data go?
Tom Fox-Brewster investigates the growing global problem of mobile transparency and discovers some worrying developments
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Future of Data 2021
They say that data is the “new oil” but companies are going to have to make sure they are drilling for it responsibly, or risk damaging repercussions. Our Future of Data report explores the opportunity for the UK to craft its own data strategy post Brexit, the importance of trust and transparency, the power of decision intelligence and whether companies really need a chief data officer
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Customer Experience & Loyalty 2021
From shopping and leisure to workplace interaction and life admin, daily activities are becoming increasingly digitised. Businesses must understand the behaviour and preferences of their customers, as well as the strategies available for developing deeper engagement in order to ultimately build customer loyalty.
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Future of Infrastructure 2021
Public spending on infrastructure is on the rise as governments strive to rebuild economies after Covid-19, but the pressure is growing to invest only in the greenest of projects. Our Future of Infrastructure report explores how infrastructure is under threat from climate risks and cyberthreats, the high cost of going low carbon and the UK’s e-mobility conundrum
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Future CIO 2021
The CIO is becoming an increasingly important member of the boardroom as digital transformation and the pandemic raise the technology stakes for business. So how is the role adapting and how are companies nurturing the next-generation of IT leaders?