Product Design & Innovation cover
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Product Design & Innovation

Dec, 2019

50 per cent of consumers are willing to pay more for a product that is designed to be reused or recycled, making sustainable innovation the holy grail of modern design. The Product Design & Innovation special report, published in The Times, explores how innovation is driving creative thinking around sustainability, leadership, and technology. It examines how artificial intelligence can power creative thinking through processing and analysing large amounts of data and how it will inspire human innovation further. It looks at how bold leadership could see corporates transform to becoming disruptors in the industry. Also featured is an infographic looking at Apple's value of innovation through their share price and innovation rate, and what this means for the company’s future.


On August 12th 2018, Apple closed at $200.48 per share, meaning that had you been forward-thinking enough to buy 22 shares (for $220) right after their IPO in 1980, your shares would now be worth $112,268.80, a return on investment of 51,031.27%. But how closely tied are Apple’s share price and its rate of innovation? And if the latter is beginning to slow, what does this mean for the company’s future?