Will hyper-personalisation shrink our echo chambers and interest bubbles? Will TV soon have personalised ads? Our Personalisation special report, published in The Times, explores the pros and cons of retailers using artificial intelligence to recommend products and outfits online and looks at how so-called "dark patterns" are manipulating consumers. Our featured infographic focuses on data-driven personalisation and how delivering custom experiences to individual consumers, based on their behaviours, requires both huge volumes of quality data and the right strategy to ensure success and return on investment.
Marketing personalisation is tricky. Delivering tailored experiences and offerings to individual customers based on their habits and behaviours is now an expected role of marketers, but requires both huge volumes of quality data and the right strategy to ensure success and return on investment