

Published in
Published in
Report
Future of Market Research
Jul, 2015 Summary
Market research is essential for businesses to know their customers, mitigate risk and make informed choices. But with huge amounts of data now available, recognising the difference between behavioural analysis and actionable insight will provide the competitive edge. This report rethinks market research in the digital age, exploring how best to conduct a survey, tips on mining social media, how to use data to problem-solve, and the pros and cons of in-house and outsourced research, as well as the limitations of data and why qualitative research is as valued as ever


How to ask the right people the right questions

Mining social media for its golden insight

Delivering a data revolution

Telling the story behind data

Why qualitative research is as needed as ever

The pros and cons of in-house and outsourced research

Learning to expect the unexpected in business
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