Published in
Published in

Future Customer

Sep, 2020

How has COVID-19 shifted your shopping mindset? Are you more mindful of the brands you shop at? Our Future Customer special report, published in The Times, looks at how COVID-19 has prompted extreme changes in consumer demands and spending patterns, the potential TikTok marketing holds, and what’s next for bricks and mortar retail. It explores the rise of secondhand fashion and the impact it is having on prices, sustainability, and retail business models. It examines why beauty brand companies need to show honesty and accountability if they are truly passionate about change and activism. The featured infographic looks at how COVID-19 might be building customers into more mindful shoppers.


The COVID-19 pandemic has changed everything, not least the way in which we shop. Along with the necessary transition to buying online, there has been a notable shift in mindset. To understand this, we consulted global and national data on customer behaviour, as well as running our own survey, to get a clearer picture of how our audience is feeling about how they buy. So, what have we learned about ourselves as customers?