Published in
Published in
Report
The Future CMO
Jun, 2019 Summary
Today’s chief marketing officer (CMO) must be an expert tightrope-walker, skilled in balancing efficiency-driving technology with customer-centricity, human creativity with the power of data. The Future CMO special report, published in The Times, examines the need to upskill CMOs to deal with these new requirements and how collaboration with CIO has become business critical. It explores the rise of the branding-less brand, the need for greater transparency and how the modern marketer can get to grips with consumer “tribes”. Also featured is comment on how to reimagine the marketing funnel and why it’s time to eliminate imposter syndrome
The rise of new consumer tribes
What does the modern CMO look like?
Building a customer-obsessed culture
What happens when every brand has a purpose?
Rise of the ‘brandless’ brand
Do customers want you or a chatbot?
Expert advice on how to build brand transparency
It’s time to tackle “imposter syndrome”
Balancing data with creativity in marketing
It’s time to reimagine the marketing funnel
Why marketers must pursue creativity and excellence
In this report
Time for CMOs to fulfil their destiny as thought leaders
Enabling a fully connected customer experience
Transformation gives CMOs new lease of life
Why it’s time to kill the PDF
Golden age for influencer marketing
