The Future CMO Special Report cover
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The Future CMO

May, 2017
The Future CMO special report, published in The Times, reveals how chief marketing officers need to confuse the competition for their brand to stand out. The report investigates the fine line between close and creepy personalisation, and the rise of marketers to chief executives. In addition, it covers diversity within the marketing industry and asks can brands realistically separate ethics from politics?


We live in a socially connected world,  with the number of active social media users set to continue to skyrocket. The regional distribution of social media users shows social media is by far most popular in East Asia, and reveals the top 20 social networks as well as the rise of the big three - Twitter, Facebook and LinkedIn -  in terms of users and revenue