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Report

Future of Advertising

Mar, 2020
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Summary

75 per cent of consumers no longer trust advertising, so how is the industry adapting? Our Future of Advertising special report, published in The Times, explores how advertising is being reimagined and how consumers are challenging companies to achieve more. Experts argue if hyper-personalisation is strangling the creative process and the lack of inclusion in the creative industries. It examines the future of internet ads without Google’s third-party cookies and how brands plan campaigns when every demographic are potential customers. Also featured is an infographic on displaying the costs for the different types of advertising in a saturated market.

Infographic

Competing to stand out and be heard is incredibly difficult for brands in this day and age, and can be a costly challenge for advertisers wanting to grab attention in a saturated market