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Report

Future of Advertising

Mar, 2019
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Summary

On June 14th ads depicting harmful gender stereotypes will be banned in the UK. This shift, coupled with the rise of ‘woke’ marketing and the dominance of the duopoly, highlights that the advertising industry faces as many challenges in 2019 as it does opportunities. The Future of Advertising special report, published in The Times, explores how brands can overcome the inherent difficulties and embrace the possibilities. The report covers how brands can find the balance between brand-building and short-term wins, how new engaged audiences such as podcast subscribers can be reached, as well as the five most important mistakes marketers need to avoid in 2019. Also featured is an infographic on the state of influencer marketing today including the most popular platforms used and how marketers are justifying spend on this channel

Infographic

It’s 2019, and being an Instagram star today often guarantees more influence over people’s everyday lives than the most brands could hope for. To capitalise on this phenomenon, investments in influencer marketing continue to skyrocket. Yet senior marketers must also navigate how engagement through this newer realm ties in with other strands of their overall strategy, and how they can translate its continued potential to the rest of the C-suite