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Report
Customer Experience & Loyalty
Sep, 2015 Summary
Where once companies could differentiate themselves by price or product, today the commercial battleground is customer experience. This report explores the future of loyalty schemes in the mobile age, top tips to win loyal fans, how to capitalise on social media, data analytics and personalisation to increase loyalty, and creating a customer-centric company culture
Putting customers at the centre of business
Shopping was never like this before
Top 5 tips to increase customer loyalty
Loyalty schemes must keep pace with mobile
No brand gets worshipped by accident
Personalisation is key to increasing customer loyalty
How Argos reinvented itself as a digital retail leader
Making social media a friend - not enemy
New generation wants a fresh banking experience
In this report
Customer equity: brands are still getting it wrong
Perfecting the shopping experience
Getting personal with marketing automation
The answer to delivering exactly what your customer wants
