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Report
Customer Experience & Loyalty
Sep, 2015 Summary
Where once companies could differentiate themselves by price or product, today the commercial battleground is customer experience. This report explores the future of loyalty schemes in the mobile age, top tips to win loyal fans, how to capitalise on social media, data analytics and personalisation to increase loyalty, and creating a customer-centric company culture


Putting customers at the centre of business

Shopping was never like this before

Top 5 tips to increase customer loyalty

Loyalty schemes must keep pace with mobile

No brand gets worshipped by accident

Personalisation is key to increasing customer loyalty

How Argos reinvented itself as a digital retail leader

Making social media a friend - not enemy

New generation wants a fresh banking experience
In this report

Customer equity: brands are still getting it wrong

Perfecting the shopping experience

Getting personal with marketing automation

The answer to delivering exactly what your customer wants
