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Customer Experience & Loyalty

Sep, 2015

Where once companies could differentiate themselves by price or product, today the commercial battleground is customer experience. This report explores the future of loyalty schemes in the mobile age, top tips to win loyal fans, how to capitalise on social media, data analytics and personalisation to increase loyalty, and creating a customer-centric company culture


Infographic outlining what drives customer loyalty, consumers' preferred ways to be contacted by brands, top 10 net promoter scores in the UK and key measures to engender trust in a loyalty programme