Brand reputation cover
Published in
Published in

Brand Reputation & Risk

Dec, 2019

56 per cent of UK consumers say that if a brand holds a view they disagree with, they will stop buying from them making achieving brand loyalty more challenging than ever. Our Brand Reputation & Risk special report, published in The Times, explores why brand integrity is paramount in a society that demands companies to be accountable, responsible, and authentic. It explains how C-suites can approach any future threats, and why companies need a purpose beyond profit to succeed. Also featured is an infographic on how companies cope with crises and what formal structures are needed to deal with issues immediately.


From cybercrime to geopolitical disruption, corporate crises can come in many forms. But what is vital is that companies have formal structures in place to deal with issues immediately as they arise - and mitigating the risk of them happening again