Brand Reputation & RiskDec, 2019
56 per cent of UK consumers say that if a brand holds a view they disagree with, they will stop buying from them making achieving brand loyalty more challenging than ever. Our Brand Reputation & Risk special report, published in The Times, explores why brand integrity is paramount in a society that demands companies to be accountable, responsible, and authentic. It explains how C-suites can approach any future threats, and why companies need a purpose beyond profit to succeed. Also featured is an infographic on how companies cope with crises and what formal structures are needed to deal with issues immediately.