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Report

The App Economy

Apr, 2016
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Summary

The global app economy was valued at more than £35 billion last year and is forecast to double by 2020 when downloads of mobile apps will have reached a staggering 284 billion. From how apps are changing the face of mobile marketing to the vital importance of user experience in determining the success of an app, this report examines how businesses can engage an increasingly mobile world through intelligently designed applications

Infographic

Infographic charting the most engaging mobile ad formats, fastest-growing app categories in 2015, top 5 verticals for advertisers and more